Search Engine Optimization
Course Overview
At one point in time SEO was something you could bolt onto a website to make an average or below average website rank as though it was best in class. In some cases that can still be done, but it is getting harder (and less profitable) each day.
As the web gets more competitive, effective SEO techniques will be viewed as a subset of marketing. With that in mind, we decided to create a full featured forward looking SEO training program covering: keyword selection, domain names, on page optimization, copywriting, blogging, site architecture, usability, analytics, PPC advertising, public relations, viral marketing, and link building. Also how to monitor the progress and performance of your website with SEO.
- Introduction to Marketing:
- Product analysis
- Market & competition analysis
- Pricing analysis
- Targeted audience analysis
- Message & Communication channel selection
- Introduction to E-marketing
- Internet history introduction
- Power of social media
- Power of SEO
- Content providers
- Basic SEO Essentials
- What is Search Engine Optimization?
- How Search Engines Work
- Organic Versus Paid Search
- Anatomy of a Search Results Page
- Why Apply SEO to Your Web site
- How to implement SEO
- The Benefits of Doing SEO
- Examining a Stress Free System of doing SEO
- Google Trends
- Making Your Content Effective
- The New World of Web Content
- Google Panda and SEO
- Google Webmaster Tools
- Student Website Reviews
- Questions and Answers
- Building your messages lists:
- Keyword building strategy
- Creating different bucket of keywords & phrases
- Key Strategies for Effective Writing
- Tools Assessment:
- Keep track of your outcomes
- Automatic assessment on the objectives achievements
- Results analysis
- Review your business online objectives Vs. actual results
- Re-analyze
- Monitoring tools for SEO and review
