E-Mail Marketing
Course Overview
Email Marketing Vs. Other Marketing Techniques
Email Marketing one of the oldest marketing techniques in Online Marketing Domain. With 2.2 billion users, email offers the largest reach. Moreover being an open protocol, it offer complete control to segment your audience, target them based on attributes and behaviour & deliver personalised communication. At the same time, you need to use appropriate tools & techniques to leverage it appropriately. Our Trainings are designed to give you in-depth understanding in “Email Marketing???.
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- Understanding the Possibilities of Email Marketing
- History and evolution of email marketing
- Email Marketing defined
- Using email in your marketing mix
- Reaping the benefits of email marketing
- Email Marketing Basics
- The key components of an email marketing plan
- An introduction to lists and other key concepts
- Common definitions in email marketing
- How to easily define your email marketing goals
- What you need to know to succeed
- CAN SPAM Laws & Permissions
- Why permission is the foundation of any successful campaign
- Becoming a trusted sender
- Understanding the role of the ISP in deliverability
- Developing email content in accordance with consumer interaction
- How to minimize Spam complaints
- Understanding Email Service Providers
- Intro to ESP's
- Feature sets of different ESPs and what is right for you
- How to determine appropriate costs of email marketing
- Fully managed ESP solutions
- Designing an Effective Email Marketing Campaign
- How to come up with broad based objectives
- Narrowing your overall objectives and organizing your content
- Determining the proper format of your emails
- Branding your emails to enhance your image
- Text emails vs image emails
- How to handle unsubscribes
- Building an Email List & Maintaining Your Database
- Where and how to collect contact information
- Deciding on what information to collect
- Offering incentives to signup
- Understanding the different types of email lists
- Building vs buying your email list
- Scrubbing your lists
- Creating Actionable Email Content
- How to make sure your offers are valuable
- Writing an effective call to action
- Finding help with content creation
- Giving your email content inherent value
- Form & Subject lines That Get Noticed
- Understanding email headers
- Filling out the from line
- Using your email address for identity
- How to write the best subject lines for higher CTRs
- How to avoid subject lines that look like spam
- Measuring Your Campaigns
- Learn the essential types of campaign metrics to track
- How to track interactions
- Calculating your ROI, AOV and other important KPI's
- Google Analytics tagging and integration efforts
- The Technical Side of Email Marketing
- Triggered and automated campaigns
- Introduction to A/B testing in email
- Introduction to timing and frequency
- Ongoing dialog strategies
